---
title: Negotiation & Deal Structuing - DeLeon Realty
aliases:
  - Negotiation & Deal Structuing - DeLeon Realty
url: https://deleonrealty.com/buyers/negotiation/
page_path: /buyers/negotiation/
site: deleonrealty.com
organization: DeLeon Realty
date_archived: 2026-06-21
language:
  - en
screenshot: screenshots/buyers/buyers-negotiation.png
tags:
  - DeLeonRealty
  - real-estate
  - bay-area
  - silicon-valley
  - real-estate/buying
---

# NEGOTIATION AND DEAL STRUCTURING

- MARKET KNOWLEDGE
- NEGOTIATION & CONTRACTS
- POST PURCHASE ASSISTANCE
- STEP BY STEP GUIDE
- KEN’S CONNECTIONS
- NEGOTIATION AND DEAL STRUCTURING

The home buying process is not simple. There are many intricacies involved and only the best agents can understand the complexities and use them to their clients’ advantage. At DeLeon Realty, our knowledge and expertise give us the ability to weave through the home buying process and negotiate the best purchase price for our clients.

Our buyer specialists will work closely with you to understand your specific circumstances, needs, and financial situation. Prior to making an offer on a chosen property, we will have a detailed negotiation and deal structuring discussion with you. In our experience, being prepared, anticipating the seller’s actions, and having a negotiation plan prior to submitting an offer puts you at a great advantage, particularly in multiple offer situations.

## OFFER PRESENTATIONS

Listing agents and sellers consider many factors when reviewing offers. Certainly the offered price and terms are important, but other intangible factors come into play in the analysis as well. For example, the professionalism and reputation of the buyer agent and the organization of the offer tend to indicate the likelihood of a smooth transaction.

DeLeon Realty’s specialists pride themselves on putting forth professionally prepared, persuasive, and powerful offers. From the presentation to the delivery of the materials, everything is of top quality.

## THE CONTRACT

A contract, once executed by the buyer and seller, is legally binding on both parties. Understanding the terms in the contract and their implications are important. We believe that it is simply not enough for an agent to know and understand what the contract says. What sets a great agent apart from a good agent is knowing what the contract does not say, how it can be changed, and what risks are being assumed. The ability to utilize the real estate contract as a tool for better results helps set us apart from our competitors.

Along with Ken DeLeon, our buyer specialists will work with you to answer questions relating to the contract and advise you on how best to use the contract to increase the chance that your offer will be accepted at the best price. Most other agents and brokerages do not offer this service.

## LEGAL EXPERTISE

To ensure that our clients receive the best service, all of our buyer specialists are required to undergo formal training. Our buyer specialists are trained in-house by Ken DeLeon and by Colette Thomason, our General Counsel. Ken took advanced negotiation classes while attending U.C. Berkeley School of Law, which have provided him with the necessary analytical skills perfect for deal negotiations and structuring.  Ken received specialized training in negotiation from Harvard.


![[assets/6.GreatRm_01_CB-1030x694.jpg]]

![[assets/offer.jpg]]

![[assets/iStock-1993742854.jpg]]

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**DeLeon Realty, Inc.** · Silicon Valley Luxury Real Estate  
📞 650-543-8500 · DRE# 01903224 · https://deleonrealty.com


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![[screenshots/buyers/buyers-negotiation.png]]